{"id":12473,"date":"2022-06-01T16:54:22","date_gmt":"2022-06-01T20:54:22","guid":{"rendered":"https:\/\/blog.davidstea.com\/en\/?p=12473"},"modified":"2023-09-12T16:32:16","modified_gmt":"2023-09-12T20:32:16","slug":"pride-month-at-davidstea","status":"publish","type":"post","link":"https:\/\/blog.davidstea.com\/en\/pride-month-at-davidstea\/","title":{"rendered":"People Positivitea \u2013 Pride at DAVIDsTEA"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Reading Time:<\/b> <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Happy Pride month, tea fam!<\/p>\n\n\n\n<p>For the fourth year in a row, we\u2019re celebrating Pride at DAVIDsTEA by partnering with the&nbsp;<a href=\"https:\/\/itgetsbetter.org\/\">It Gets Better Project<\/a>, a non-profit organization that aims to uplift, empower and connect LGBTQ+ youth around the world. They envision a world where all LGBTQ+ youth are free to live equally and recognize their worthiness and power as individuals. With our ongoing commitment to people positivi<em>tea<\/em>, we couldn\u2019t be prouder to support their mission!<\/p>\n\n\n\n<p>With every purchase of Very Cherry, we\u2019re donating 10% of proceeds to help support their educational and community-building initiatives. This is how we sip with pride at DAVIDsTEA\u2014all tea, no shade.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><a href=\"https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Very-Cherry_ingredients.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"241\" src=\"https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Very-Cherry_ingredients-300x241.png\" alt=\"\" class=\"wp-image-13322\" srcset=\"https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Very-Cherry_ingredients-300x241.png 300w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Very-Cherry_ingredients-1024x822.png 1024w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Very-Cherry_ingredients-768x616.png 768w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Very-Cherry_ingredients.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium is-resized\"><a href=\"https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-300x300.jpg\" alt=\"\" class=\"wp-image-13313\" style=\"width:162px;height:162px\" width=\"162\" height=\"162\" srcset=\"https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-300x300.jpg 300w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-1024x1024.jpg 1024w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-150x150.jpg 150w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-768x768.jpg 768w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-1536x1536.jpg 1536w, https:\/\/blog.davidstea.com\/en\/wp-content\/uploads\/2021\/05\/Ecom_Very-cherry_01-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><span style=\"text-decoration: underline;\"><strong><a target=\"_blank\" href=\"https:\/\/www.davidstea.com\/ca_en\/tea\/very-cherry-tea\/10952DT01VAR0094964.html\" rel=\"noopener\">Very Cherry<\/a><br \/><\/strong><\/span><em>Green Tea \u2013 Low Caffeine<\/em><\/p>\n<p>A lively and in-your-face wave of red cherry &amp; hibiscus with a touch of feel-good moringa leaf &amp; green tea. What makes it <em>very<\/em> cherry? So, the first note is really fun and playful. And then, it&#8217;s layered with a mildly sour cherry. After that, it&#8217;s got a summer ripe cherry taste and finishes off with a punchier sour kick.<\/p>\n<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>In celebration of Pride month we partnered with Kaitlyn Stewart (she\/her), @likeablecocktails, who chose the \u201cPick of the Month\u201d tea.<br>\u201cI am obsessed with DAVIDsTEA\u2019s Very Cherry! I love that it\u2019s lightly caffeinated for when I need that afternoon boost, and the delicious cherry flavour is so refreshing and tastes amazing mixed in a cocktail!\u201d \u2014Kaitlyn Stewart, @likeablecocktails<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b1b0\" class=\"has-inline-color\">DAVIDsTEA Supporting Pride<\/mark><br><\/strong>If there\u2019s anything we love more than tea, it\u2019s actually connecting with our community. That includes you, tea lover! In addition to our partnerships and donations, we\u2019ve also participated in Pride Parades and other events to support the LGBTQIA2S+ community. We invite you to help us support the It Gets Better Project by sipping <strong>Very Cherry<\/strong>! DAVIDsTEA will make a donation with 10% of the proceeds.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b1b0\" class=\"has-inline-color\">Diversity &amp; Inclusion at DAVIDsTEA<\/mark><\/strong><br>If you\u2019ve ever tried some of our teas, you might know that at DAVIDsTEA we that we love variety. This stretches far beyond our search for special ingredients and interesting tea blends. It\u2019s rooted deeply in the core values that guide us as a company. We embrace people\u2019s differences and celebrate unique perspectives, always.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.davidstea.com\/ca_en\/explore\/about\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201cPeople Positivi<em>tea<\/em>\u201d<\/strong><\/a> is one of our guiding principles, here are some of the ways we implement it in our teams and communities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a diverse, inclusive and supportive company culture<\/li>\n\n\n\n<li>Offer welcoming customer service experiences<\/li>\n\n\n\n<li>Promote community-building in the tea industry and beyond<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b1b0\" class=\"has-inline-color\">PRIDE from the DAVIDsTEA team:<\/mark><\/strong><br>Even though sometimes our family can\u2019t understand us on certain levels, I\u2019ve realized <strong>having supportive friends and co-workers<\/strong> around me makes me feel just as comfortable to openly express myself &amp; my bi-sexuality. Having <strong>a support system so open to loving me<\/strong> no matter what gender I love has made me realize I don\u2019t have to settle or apologize for being who I am. Doing your best not to be afraid to be yourself is the strongest, most freeing thing you can do, and <strong>it really does get BETTER<\/strong> &#x2764;&#xfe0f;<br>\u2013Alexis, Assistant Store Manager (she \/ they)<\/p>\n<\/blockquote>\n\n\n\n<p>DAVIDsTEA is committed to supporting our community and wants to ensure it isn\u2019t just a trend, but a way to practice what we preach. Enter our Diversity &amp; Inclusion committee, made up of individuals from many departments and walks of life. The committee works year-round to support, educate and train our internal community, uphold our mission statement, and implement change.<\/p>\n\n\n\n<p><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b1b0\" class=\"has-inline-color\">Some of our diversity and inclusion efforts at DAVIDsTEA include:<\/mark><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal communications about important events and holidays<\/li>\n\n\n\n<li>Internal training courses addressing diversity, inclusion and related topics<\/li>\n\n\n\n<li>Efforts to create a more inclusive and welcoming environment, both in our corporate office and on our website, such as adding pronouns to email signatures while also removing gendered language from products and website content<\/li>\n\n\n\n<li>Uplifting voices in marginalized communities when possible (Check out our <a href=\"https:\/\/blog.davidstea.com\/en\/10-black-owned-tea-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Black History Month<\/span><\/a> and <a href=\"https:\/\/blog.davidstea.com\/en\/asian-owned-tea-companies-we-love\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Asian Heritage Month<\/span><\/a> blogs &amp; our International Women\u2019s Day highlight on&nbsp;<a href=\"https:\/\/www.instagram.com\/davidstea\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Instagram<\/span><\/a>!)<\/li>\n\n\n\n<li>Annual Giving Week donations to various environmental and ethical organizations that affect our industry and communities<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong><span style=\"color:#00b1b0\" class=\"has-inline-color\">DAVIDsTEA x It Gets Better Project<\/span><br><\/strong><em>2019<\/em> \u2013 Launched our partnership with It Gets Better Project: donated 10% of proceeds from new blend Rainbow Lemonade. An exciting first \u201ctea with purpose\u201d campaign for DAVIDsTEA!<\/p>\n\n\n\n<p><em>2020<\/em> \u2013 Giving Week \u2013 donated 10% of proceeds from Pride Collection (featuring Tie-Dye Butterfly tea &amp; assorted hard goods).<\/p>\n\n\n\n<p><em>2021<\/em> \u2013 Pride Month donation of 10% of proceeds from Rainbow Collection.<\/p>\n\n\n\n<p><em>2022<\/em> \u2013 Pride Month donation of 10% of proceeds from Very Cherry tea.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><b>Reading Time:<\/b> <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Happy Pride month, tea fam! For the fourth year in a row, we\u2019re celebrating Pride at DAVIDsTEA by partnering with the&nbsp;It Gets Better Project, a non-profit organization that aims to [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":12508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,571,56],"tags":[586,701,704],"class_list":["post-12473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-communitea","category-featured","tag-partnership","tag-pride-month","tag-very-cherry"],"_links":{"self":[{"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/posts\/12473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/comments?post=12473"}],"version-history":[{"count":10,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/posts\/12473\/revisions"}],"predecessor-version":[{"id":14161,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/posts\/12473\/revisions\/14161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/media\/12508"}],"wp:attachment":[{"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/media?parent=12473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/categories?post=12473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.davidstea.com\/en\/wp-json\/wp\/v2\/tags?post=12473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}